LONDON - National Express has hired TBWA\London to handle the consolidated advertising account for its train and coach services.
The agency has been hired to promote National Express as a unified brand across all of its coach, bus and train companies.
TBWA\London replaces Hooper Galton, which handled advertising for National Express coaches, and CDP, which worked on National Express East Coast, which operates the East Coast Mainline route.
The review was handled by the AAR and the media account, held by Media Planning Group, is unaffected.
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