The National Centre for Domestic Violence has rolled out an integrated campaign by Wunderman Thompson.
Spanning partially covered-up billboard sites, partly hidden films and blocked social media channels from 25 November – the International Day for the Elimination of Violence against Women – the work focuses on the excuses that people give to deflect attention from the physical effects of abuse.
The work was designed by Bryan Riddle, Chris Hutton, Rob Joyner and Jacqui Stecher, with art overseen by Guy Sexty at the agency.
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