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Nandos, the South African restaurant chain which plans to open 50

UK branches by the millennium, is running its first broadcast ads. A

cinema campaign, through Mustoe Merriman Herring Levy, breaks from June

5.

The 60-second commercial, called Down and Out, shows a woman’s daily

yearning to go into a Nandos restaurant, which she never actually

fulfills.

While the viewer presumes she cannot afford to go in, the endline says:

’Jean Montgomery: Vegetarian’ The ad is timed to air in Vegetarian Week,

continuing Nandos’ tradition of controversial advertising in its home

country.