The agency is tasked with developing a global brand platform for the company’s grocery range and will begin with its Peri-Peri sauces.
The platform will initially launch in Australia later this year. Activity in the UK, South Africa and North America will follow soon after. 18 Feet & Rising will be responsible for leading creative communications and supporting online content.
The agency won the £2 million account for Nando’s restaurant chain in April 2013.
The full Nando’s Grocery range, which includes sauces, spices and marinades, is currently stocked in 23 countries.
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