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Naked will initially develop support for Magnum that will run in the Netherlands, but this will be expanded across Europe during 2006.

Naked has worked with Unilever on other brands, including Ben & Jerry's. The FMCG giant has also used Michaelides & Bednash to work on pan-European planning projects.

Federico Giesenow, the global brand manager of Magnum, said: "We charged Naked Amsterdam with bringing new insights into the way our brand expresses itself, counting on their proven track record in other categories."

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