Naked won the business, which will involve creative duties for Hotpoint's cooking products, without a pitch following its work on a strategy assignment from Hotpoint.
The agency has now been briefed to develop the strategy into a creative campaign to promote Hotpoint as a leading cookery brand by highlighting its range of cookers, ovens and hobs.
Advertising for Hotpoint's white goods such as dishwashers and washing machines is handled separately through Leo Burnett, which was appointed in 2006 to work on Hotpoint's advertising across Europe.
Naked's work for the cookery range is expected to launch later this year and will focus on Hotpoint's history in the sector together with highlighting the innovation in its new range.
James Goldsmith, the UK marketing director of Hotpoint, said: "Naked's strategic approach broke new ground and we have high expectations for the creative that is to follow."
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