Nabs chiefs said creative agencies and media owners shouldered too much of the financial burden of funding the industry charity and that more must be done by others if it is to meet its £2 million-a-year target.
The warning came as the charity prepares for Nabs Week, which runs from 3 May to 6 May.
Last year, Nabs helped more than 3,000 people, 60 per cent of them under the age if 35. Of that number, 10 per cent were from the direct marketing and sales promotion sectors, while 13 per cent were working in digital and new media.
But this is not reflected in Nabs' funding, 93 per cent of which is provided by creative agencies and media owners.
As a result, Nabs executives are lobbying other specialist agencies to be more generous in their financial help.
"I want to stop creative agencies having to shoulder most of the financial burden," John Banks, the president of Nabs, said.
"The need for Nabs does not diminish. Its help is vital for the less fortunate in our business, and my mission is to encourage more communication companies to be partners with Nabs."
New initiatives planned by Nabs include the launch of a regional helpline to help dispel the belief that its advice is confined to callers in the London area. It is also introducing the Managers' Toolbox in an attempt to encourage better management of staff by senior executives.
Meanwhile, Nabs is looking to build on the success of its biggest annual fundraiser, the Big Bash, which this year brought in £609,000.
_1.jpg)
.jpg)
