In a three-week-long promotion entitled "Step Up to the Mic", which starts this week, MySpace users will be able to upload images and messages of up to 50 characters each, to be broadcast on Titan screens in cities including London, New York, Chicago and Dublin.
Celebrities and musicians will also be invited to take part to publicise projects or communicate with fans. A Titan spokesman said the company wanted the project to act as a barometer of the mood of people and to find what they were passionate about right now.
Bill Apfelbaum, chairman of Titan, said the ability now existed to create and connect communities through Titan's digital signs around the world, and for advertisers to interact with their target audiences on a real-time basis.
To participate, visit the "Step Up to the Mic" page on MySpace at or go to
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