The Association of Mutual Insurers (AMI) has called an inaugural national forum of building societies and mutual insurers to be held on 4 December at The Emirates Stadium in London. The event will aim to increase co-operation among societies as trust in bigger publicly listed high-street banks continues to deteriorate.
David Nottingham, who was made Nationwide's interim head of marketing after the exit of Peter Gandolfi this month, said the building society, the UK's biggest, shares values of 'sustainability and responsibility' with smaller brands, and will 'work with other societies where appropriate'.
Insurance brand LV= is also in favour of joint marketing, with group marketing director David Randford suggesting that a 'substantive' campaign that promoted the virtues of mutuality, using specifics and avoiding a generic tone, would be good for the industry.
The Building Society Association and the AMI have both backed the idea of collaborative marketing, with the former stating that it would 'support working with other mutual organisations to promote the benefits of mutuality'.
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