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Delaney Fletcher Bozell has won the difficult task of handling

advertising for the forthcoming Holocaust exhibition at the Imperial War

Museum.

The win follows a three-way pitch against McCann-Erickson and Abbott

Mead Vickers BBDO.

The museum is refusing to discuss details of the campaign, which is set

to break prior to the opening of the exhibition in the summer of next

year. However, it is likely to use a cross-media approach, and is

expected to veer away from ’sensationalist’ tactics.

Suzanne Bardgett, project director of the Holocaust exhibition, said:

’There are obvious problems with using shock tactics.’

The exhibition has been supported by Lottery funds and private

donations, and will be the museum’s flagship project in commemorating

the millennium.

The exhibition will be installed in a 1400sq ft space over two

floors.

It will take a narrative approach to the subject and will feature

objects, documents and testimony from the Holocaust.