Grey London

Mumsnet "Elleemae" by Grey London

April 22, 2015

Mumsnet uses a real 999 call made by a five-year-old after her mother suffered an epileptic fit in a new online campaign about teaching children how to contact the emergency services.

Grey London created the campaign, which received investment from Vodafone. The spot plays the real emergency services call made by Elleemae amid home-movie-style footage of the girl and her family.

Credits

Project
Elleemae
Creative director
Nils Leonard
Creatives
Nils Leonard
Vicki Maguire
Jonathan Marlow
Marketing consultant
Daryl Fielding
Account team
Natalie Graeme
Clare Campbell
Sophie Fredheim
Agency producers
Ange Eleni
Vanessa Butcher
Creative producer
Joe Arojojoye
PR
Veronique Rhys Evans
Ollie Dearn
Nicole Green
Planner
Leo Rayman
Content strategist
Charles Olive
Research director/family liaison
Ian Sheppard
Production company
Academy
Director
Frédéric Planchon
Editor
Sam Rice-Edwards
Producer
Lucy Gossage
DoP
Frederic Planchon
Post-production
MPC
VFX
MPC
VFX producer
Sam Napper
VFX supervisor
Mark Stannard
Grade
Jean-Clément Soret
Audio post-production
750mph

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