The prizes, which are available to win from May 5, include New York breaks, discounted meals and two-for-one dance lessons. The campaign was created by Wax Communications.
Promotional packs featuring the line "Win New York City Breaks" will contain a leaflet with a unique code that has to be entered online. The winners will be notified instantly.
The leaflet can also be used to claim one of three discount offers, including Ramada Inn deal offering a free room when a meal is purchased at the hotel.
Marketing support includes a £1m TV ad campaign. The campaign also comes as Mullerlight launches its sponsorship of Sex and the City on Fiver.
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