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Music web site peoplesound. com is to be jointly branded with MTV in

”several hundred thousand pounds worth” of advertising for the V2000 music

festival scheduled for this August.

As well as a television campaign, a national press campaign will also

support a competition, which invites the public to select three of the

four bands that will play on the stage by asking users to visit a

dedicated V2000 page on the peoplesound.com site.

Following the launch of a national campaign for the Chelmsford-based

event, peoplesound.com will run a series of 30-second ads on satellite

music channel MTV, as part of a three-month partnership deal with the

music broadcaster.

The site is set to go live at the end of June. Visitors will be able to

download material from each band and nominate which acts should then go on

to play at the event.

The TV ads will publicise a peoplesound.com competition where four bands

from its site will be given the opportunity to play alongside established

artists such as on Supergrass, Moby and St Etienne on a co-branded

MTV/peoplesound.com stage, the second largest stage at the event.

Michael Levine, marketing director of peoplesound.com, said: ”We are just

kicking off our sponsorship of the V2000 festival. As part of the

campaign, we are working very closely with our partners MTV for a fully

integrated co-operative marketing package. This is the biggest such

sponsorship of its kind in the UK.”