MSN.co.uk has signed up a new sponsorship deal with direct savings account group ING Direct, which will have a presence on MSN Money.
The company will sponsor the Life Events section of MSN Money, the section that will include advice from "financial guru" Alvin Hall, who has recently signed a deal to provide exclusive content for MSN.
The content will deal with key life events such as planning a family, buying a home and dealing with debt.
MSN UK trade marketing manager Katie Adelson said: "It's great to see financial brands such as ING Direct realising the potential of online to reach consumers."
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