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The Microsoft portal will run a series of ads for Toshiba in 300 x 250 formats on its homepage, linking to the brand’s new web site , in an  ISP exclusive deal  which finishes at the end of June.

Promoting Toshiba’s home entertainment range, the campaign will coincide with a major promotion on MSN’s Road to the World Cup channel. The electronics brand is offering a 37” HD-ready Regza LCD television as a prize in MSN’s fantasy football game.

Leslie Fleischman, md of PMA Marketing, which act s for Toshiba in the campaign, said: “GottaToshiba.com delivers a stylish platform from which to showcase the Toshiba Home Entertainment range. The strategic link up with MSN will allow us secure mass exposure during the peak World Cup period and help drive users to the site.”