will give exclusive access to its archive of EMI and independent label music videos, enabling consumers to watch videos for artists such as Coldplay and Robbie Williams.
The deal, which applies to MSN in the UK and France, complements Musicbrigade's existing advertising-free subscription service, which allows consumers to watch streaming videos and buy downloads.
Musicbrigade will also supply MSN with video interviews and editorial content and MSN will provide links to Musicbrigade's website.
Justin Dewhurst, MSN UK's head of portal business management, said: "We're really excited about the deal and hope that our users enjoy the exclusive access to cutting-edge and exclusive music videos from the major artists involved.
"We're putting a lot of energy into working with partners to develop and programme compelling new digital media and entertainment-related properties to improve the user experience. It's great for advertisers too, giving them the chance to associate their brand with some great names and target their advertising to sit alongside relevant content."
Musicbrigade was set up to aggregate, package, distribute and sell digital music. It was founded in 1999 by record company executives Anders Hjelmtorp and Wilhelm Wendt and has become Europe's leading provider of legal music videos. It has an archive of about 40,000 videos, 13,000 of which are available on its online servers.
Ludvig Yttergren, Musicbrigade's senior vice-president of business development and sales, said: "This is a great opportunity for Musicbridge to access a major new market opening in Europe, namely advertising-funded video streaming."
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