The report indicates that future advertising needs to be more engaging, interactive and more relevant if it is to succeed.
Julian Smith, senior marketing and advertising analyst at Jupiter Media, who authored the foreword for the report, says that today's empowered consumers are now active participants in their media consumption.
Smith goes on to highlight how much harder it is now for brands to attract and persuade consumers and that marketers are being forced to look closely at new methods of engagement and permission-based marketing.
Smith said: "The days of relying on a 30-second TV ad spot to win hearts and minds are over."
Chris Dobson, vice-president of international advertising sales for Microsoft online business group, said: "Advertisers must leverage the fragmentation of media and the explosion in digital devices to engage with consumers, as people worldwide continue to take control of their own media experiences."
"We are relishing the opportunity to work with advertisers to turn their campaigns into innovative and interactive online content."
"Creating engaging content not only provides a high ROI for their brands, but also enhances the consumer's online experience."
MSN attracts more than 465m users worldwide each month. Local versions of its site are available in 42 global markets and in 21 languages, making MSN one of the biggest providers of targeted online content.
The report will shortly be available online on the . MSN are going to let me know when its live (next day or so) so we can update it then.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
_1.jpg)
.jpg)
