For the fourth consecutive year, MSN, the world's largest provider of online information, communication services and digital marketing, is exclusively sponsoring the Cyber Lions Awards at the Cannes Lions International Advertising Festival, 19th-25th June 2005.
Through its continued support of the Cannes Cyber Lions awards and sponsorship of the Titanium Lion for Integrated ±±¾©Èü³µpk10s, a new award for 2005, MSN will once again be championing the creativity and effectiveness of the online medium when used alone or as an integral part of the overall media mix.
In the run up to the Cannes Cyber Lions awards, Marc Bresseel, Regional Sales Director, MSN Europe introduces the winning campaigns from MSN's first annual European Emmessennys Awards. The awards have been created by MSN to recognise and reward digital marketers who have embraced the creativity of the online medium and in doing so are helping to move the industry forward.
"At MSN we believe that some of the most creative and effective advertising is found online. We received an outstanding 168 campaign entries from all over Europe for our first European Emmessennys Awards across the four categories -- fmcg, automotive, entertainment and financial services. The wide spectrum of entries ranged from creative and interactive campaigns, which really engaged and surprised the consumer through to highly effective campaigns that achieved a high level of click through and ROI through clear and compelling visuals.
"Through the European Emmessennys, we have seen creative work that shows much promise and proves that brands and agencies are beginning to move away from the banners and buttons of the past decade towards a new form of advertising, from interactive games on MSN Messenger to engaging video streaming on the MSN portal".
To whet your appetite for online creativity ahead of Cannes, we'll be showcasing the winning campaigns from the European Emmessennys on Brand Republic over the next two weeks.