MSN captures creative caricatures at Cannes

LONDON - Bridging the ever-decreasing gap between the conventional pen and paper and the world of digital media, creatives at Cannes will be invited by MSN to have their portrait drawn by a caricaturist on a state-of the-art Tablet PC, which can then be emailed to colleagues at home.

Delegates and key industry players alike will be captured on the Tablet PC and then the cartoons emailed on straight from the Tablet -- creating a connection to friends and colleagues around the world.

The MSN artist will be stationed at MSN's Cyber Lounge in the Palais des Festivals et des Congres. A gallery of selected drawings will be available on MSN's .

MSN's second year of sponsorship at the Cannes Lions International Advertising Festival comprises its biggest effort to date to connect the creative community to the world of digital media.

As part of its effort European sales director of MSN EMEA Chris Dobson has called on creatives to put digital at the heart of the creative process in his newly published White Paper 'Creating Consumer Connections -- Digital Marketing, Technology and the Creative Opportunity'.

The Cannes Caricatures effectively portray Microsoft's advancement in technology and the ways in which consumers can now interact with new devices and services in everyday situations. MSN sees the tablet PC as being a key device for creatives, who are used to working with the humble pen and paper. In addition, the fun of emailing the images on to friends showcases the ease and efficiency of the tablet's wireless capabilities.

Microsoft Windows XP Professional Tablet PC Edition allows people to take advantage of their PC by writing directly on the screen using a digital pen -- a sort of "digital notepad". This means that writing emails, taking meeting notes and planning documents can be drafted more quickly and with a more personal touch.

For more information on MSN's sponsorship of the Cannes Lions Festival and the Cyber Lounge, click on .

About MSN

MSN attracts more than 300m unique users worldwide per month. Globally available in 34 markets and 18 languages, MSN is a world leader in delivering Web services to consumers and digital marketing solutions to businesses worldwide. The most useful and innovative online service today, MSN brings consumers everything they need from the Web to make the most of their time online. MSN is located on the web at msn.com. MSN worldwide sites are located here.

About Microsoft

Founded in 1975, Microsoft is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software -- any time, any place and on any device.

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