Following a simple, step-by-step approach, the guidance applies the Data Protection Act principles to each stage of the social research process -- making sure those using it understand all implications of the act.
Supported by real-life scenarios, Q&As and practical advice, the guidance is aimed at anybody involved in social research.
Rowland Lloyd, chairman of the MRS Market Research Standards Board, said: "MRS welcomed the 1998 Data Protection Act for the reassurance it brought to everyone involved in research -- from users to researchers and, ultimately, the general public.
"The act strikes a good balance between preventing exploitation of personal data while respecting the value of such data in our modern world; society relies on the insights provided by bona fide research studies, and any legislation which gives people the confidence to continue contributing to research studies is vital."
The guidance was written in consultation with the Information Commissioner's office, the UK regulator for data protection legislation. Richard Thomas, the Information Commissioner, provides a supportive foreword, which recognises the benefit of professional bodies developing their own expert, practical legislative guidance.
Peter Mouncey, member of the MRSB and one of the authors of the guidance, adds: "Because of the Data Protection Act's legal implications, it focuses researchers on improving the overall standards of research, which is what the MRS and SRA set out to do.
"It is vitally important that all those within research, and those who use its services, meet the legislation's requirements -- and the MRS/SRA guidelines help users to do this."
Guidelines for Social Research is available to download from either MRS or SRA websites. Published copies of the guidance can also be purchased from SRA at a cost of 拢10 a copy.
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