Havas-owned MPG, which has held the UK account since 2004, will plan Creative Labs European campaigns for its Sound Blaster X-FI and Zen MP3 products, which rival Apple's iPod, in 14 countries across Europe this year.
MPG will coordinate the campaigns through a central structure from its London offices using Creative Labs European offices. Scott Nelson from MPG International will run the account.
Riccardo de Rinaldini, European marketing communications manager at Creative, said: "Our partnership with MPG has given us the platform to exploit opportunities and get more mileage out of our plans."
Creative Labs is headquartered in Singapore, where it was founded in 1981, and has subsidiaries in the US and Europe.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
.jpg)
.jpg)