Wallis and Boone join from WWAV Rapp Collins, where they spent four years developing campaigns for clients including the NSPCC, Lloyds Bank, Garnier and Procter & Gamble.
Ian Cockburn also joins as the head of data planning from Wunderman Automotive, where he was the senior analyst across the Ford account. In his new role, he will work with the SFW planning partner Chris Whitson to develop the agency's strategic credentials.
The agency has also hired Robin Murray from Draft Worldwide to head its creative services division. Sarah-Jane Wilkinson joins as an account co-ordinator from Archibald Ingall Stretton.