Sá Feio joins from Made (now part of Multiply UK) where he was a director heading up the Red Bull, Global Radio, Diesel and Matalan accounts.
Sian Baker, head of experience for Pretty Green said: "I'm extremely excited to welcome Simon on board at this key time as we continue to grow our event offering across all aspects of live activation and experiential."
The agency’s growing events roster includes the Cadbury 2012 events programme, which has seen 675,000 games played throughout the UK as part of the brands 2012 sponsorship amplification.
Nando’s Gignics Music tour and sports apparel brand Under Armour are also key clients for the eight-strong events team, which is also involved in producing a number of events for Cadbury during the Games.
To leave a comment and let us know your thoughts.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by