The Android-powered device has a dual-core processor, which Motorola claims enables it to match the performance of bigger computers.
A 30-second TV spot, created by Ogilvy, launches on Friday (13 May). Based on a US ad for the same device, it shows a man putting his Atrix phone on a conveyor belt at airport security; however, it shows up on the X-ray as a laptop.
The campaign will also run across outdoor, press and online. All media was booked by Mindshare.
Motorola will also roll out experiential activity in London targeting business commuters at major railway stations, including placing airport-style 'heavy load' stickers on laptop bags and communicating that the Atrix rids users of 'unnec-essary clutter'.
The device will be available in the UK exclusively through Orange. It can be connected to computers and TVs via a docking station to play media. It also supports Adobe Flash Player, which Apple iPhones do not.
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