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MCN Auctions, which is contained within the magazine’s existing website, allows users to buy and sell motorbikes, spare parts, tools, memorabilia and kit.

The first item to be sold on the site was a motorcycle that once belonged to World Superbike champion Carl Fogarty.

The auction house has been established to compliment MCN’s classified advertising sales offering and has been billed as a new “dimension” to the magazine’s commercial activity.

Publisher Charley Davies said: “Whilst advertising in our weekly newspaper, Motor Cycle News, is still the most popular way to sell your bike, a growing number of our readers wanted further choices.

“We re-launched our website motorcyclenews.com last year, adding online classified booking facilities.

“This strengthened our position as the UK motorcyclist’s favourite choice for selling his or her bike.”

The site will operate in the same way as existing online auction houses, such as global success story Ebay.

Jayan Taank, private classified advertising manager, said: “The site is initially just for private advertisers, and every listing on the website will be checked before going live.

“Because we are so close to the market we are in a strong position to identify and deal with any security issues.”

By Kevin May