The company’s procurement department has been contacting agencies directly with the brief. Goodstuff, the incumbent, is repitching.
The brief has gone out in the wake of a management restructure at Mothercare. Mothercare has, among other changes, hired Gary Kibble, from Shop Direct, as its group brand and marketing director as it seeks to turn itself into a digitally led company.
Havas Worldwide London, which has handled Mothercare’s integrated creative advertising account since 2013 when it won a pitch against Bartle Bogle Hegarty, is unaffected. Rapp handles Mothercare’s data and CRM advertising.
, losing sales to online rivals and supermarkets. In 2014 the company asked shareholders to back a £100 million rights issue to fund store closures and a revamped IT system.
Financial reports from the beginning of 2015 were more positive, showing a 1.1 per cent like-for-like increase in UK sales over Christmas.
Mothercare did not respond in time to comment.
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