The tool is part of OgilvyOne's AdvancePositions.com search engine and directory promotion service. It will be offered to clients to enable the management of cost-per-click and pay-for-position search campaigns that run across multiple providers, such as Overture and Espotting Media.
Overture provides listings to partner web sites including Freeserve, Tiscali, AOL, Lycos and AltaVista.
Espotting Media has deals in place with various partners, including Ask Jeeves UK and Yahoo! UK & Ireland.
Richard Collins, chairman of AdvancePositions.com, said: "Our service is not a competitor to pay-per-click search engine companies such as Overture and Espotting Media - they work in different ways, which can make it difficult for a client running a campaign across multiple providers.
"We are providing our clients with a completely managed service, regardless of which provider they use."
Collins added that because of the variables of performance-based campaigns, which allow businesses to use massive numbers of keywords, specify visitor numbers and run campaigns with multiple providers in many countries, an overarching management tool is a key benefit to clients to push uptake of such services.
Companies including John Lewis, Waitrose and The Woolwich have run campaigns using AdvancePositions.com's search engine optimisation and directory service.
In February, low-cost airline easyJet launched a pan-European online campaign worth a potential six-figure sum to raise awareness of its brand.
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