The ads, created by Mother, feature a donkey accompanying glamorous women as they sit in the front row at a fashion show, walk down the red carpet and shop on an exclusive high street.
Alongside the tongue-in-cheek images is the strapline: ‘Be seen with a mule this summer', in a bid to promote the drink as the must have accessory of the season.
Credits
Project name
Schweppes Mule
Client
Claire Turnbull
Brief
Swheppes Canada Dry and Smirnoff vodka
Creative agency
Mother
Copywriter
Mother
Art director
Mother
Planner (creative agency)
Mother
Media agency
Vizeum
Media planner
Beth
Media spend
£400k
Photographer
Jessica Craig-Martin
Photographer's agency
Walter Schupfer
Retouching company
4th Floor
Exposure
_1.jpg)
.jpg)
