The Moss Bros Guide, which will appear next January, is the key marketing element in a re-launch of the Moss Bros Hire brand. It will have a 400,000 distribution in Moss stores. NatMags is also exploring opportunities to distribute the magazine with its consumer titles You & Your Wedding and Cosmopolitan Bride.
The magazine's frequency will be determined by demand and aims to be the definitive practical men's style guide to weddings and formal wear with high-quality production values. It will be published by NatMag Contract Publishing, the specialist customer arm set up last year by former Citrus directors Julian Downing and Carey Sedgwick.
Moss Bros Hire has also produced a video in which Clothes Show presenter Caryn Franklin offers advice to couples on planning their weddings.
Moss Bros Group head of marketing Andrew Barclay said the aim was to revitalise the Moss Bros Hire brand, which had not been given sufficient attention within the group in recent years.
Last week, the group also relaunched the Blazer brand, which will now appear as a clothing range in Moss Bros' 85 stores. The group also includes Cecil Gee, Hugo Boss and Savoy Tailors Guild.
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