The outdoor campaign promoting Morrisons.com's new service in the capital uses food items to create the names of iconic London areas.
Thats right, from Mornington Cress-ent to West Mince-ster, Lime House to Picalilli Circus, Fins-berry Park to Totten-ham, it's all there.
Brand: Morrisons
Agency: DLKW Lowe