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Morrisons is launching the first TV ad for its new Make Good Things Happen brand platform.

The spot by Publicis.Poke, directed by Henry Scholfield and produced by Antonia Vlasto, debuts just before the England v Scotland match at Euro 2020 on Friday (18 June).

The ad aims to inspire the public to imagine a better way of making, eating and cooking food by seeing the world through the eyes of children, and follows research showing that people have gotten through recent tough times by reconnecting with food.

It will run until the end of July, with social media, press, radio and in-store work also promoting the brand platform.