The deal, which saves consumers £8, includes tomato soup, a loin of pork, a seasonal vegetable pack and also trifle. When bought separately the items would be worth £12. Morrisons has rolled out a national press campaign to promote the deal.
Angus McIver, group marketing director at Morrisons, said that festive meals before Christmas Day were becoming more common and the deal allows households to budget during an expensive period.
Last month the supermarket released research which stated that 72% would not be cutting Christmas budget this year, while 28% are actually planning on spending more.
The Co-operative recently launched a £200m price-cutting drive, its biggest ever Christmas push, in response to price-cut initiatives from Tesco and Asda.
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