It is understood that the agencies will be whittled down to four in a process handled directly by Morrisons.
±±¾©Èü³µpk10live.co.uk revealed earlier this week that the supermarket is ending its nine-year relationship with DLKW Lowe and has started to approach creative agencies.
DLKW Lowe had retained Morrisons’ £70 million ad account in 2013 after a pitch against M&C Saatchi and Adam & Eve/DDB.
Morrisons has also split with its digital agency of record, Tribal Worldwide, which it appointed in 2013.
The retailer installed David Potts as its new chief executive in March. A number of senior management executives have since left the business, including Nick Collard, the customer marketing and digital director.
MEC handles Morrisons’ media planning and buying.
In April, ±±¾©Èü³µpk10 reported that Morrisons had postponed a major integrated campaign that was set to be released on 28 March.
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