Morrisons "Farmer Christmas" by Publicis.Poke

Morrisons has launched its 2021 Christmas campaign by Publicis.Poke.

The 60-second TV spot tells the story of "Farmer Christmas", who works "all year too" in order to deliver festive food across the country.

It was directed by Nick Gordon and produced by Jane Lloyd through Somesuch. Media buying was handled by Wavemaker.

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