The TV campaign, which breaks this week, shows Van Outen taking her shopping trolley through the countryside and out to sea. Having found the source of fresh food she returns to Morrisons where she watches the supermarket's in-house butchers, bakers and fishmongers prepare the food. The ad is set to the tune ‘Shine' by Take That.
The campaign is designed to support Morrisons freshness, service and value and coincides with the retailer introducing a new logo, signage and packaging. Morrisons is also relaunching its website, which will provide information on multi-saves as well as food preparation advice.
The ad campaign was created by DLKW and the new logo was created by Landor Associates.
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