Morrisons cancels inaugural music festival MFest

Supermarket chain Morrisons has cancelled MFest, its first foray into the music event space, due to "adverse weather conditions" expected to hit the site at Harewood House in Leeds over the weekend.

Morrisons MFest: adverse weather forces cancellation
Morrisons MFest: adverse weather forces cancellation

The two-day event was due to take place on 7 and 8 July, and was expected to attract up to 15,000 visitors a day. Acts confirmed on the bill included 'The X Factor' winner Matt Cardle and runner-up Cher Lloyd, along with Texas, Soul II Soul, Human League, Inspiral Carpets and Paul Heaton, former front man of The Beautiful South and The Housemartins.

Michelin-starred chefs including Aldo Zilli and Atul Kochhar were booked to provide cooking demonstrations at the festival, using the supermarket’s produce.

A message on the MFest site said: "It is with our deepest regret that due to the adverse weather conditions leading up to this event, in conjunction with the extreme weather warning as issued by the met office for the weekend, we were left with no other decision than to abandon this weekend's MFest.

"This is a joint decision made between the promoter, the production team, health and safety and Harewood House. The public's health and safety is of paramount concern, therefore it would be irresponsible to continue however disappointed we all are."

Information on ticket refunds will be issued on Monday 9 July, representatives of MFest said.

GMG Radio's Real network with Morrisons to be the exclusive media partner of the festival.

Last month, Marketing asked

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content