The Evening Standard has done a deal with theatrical agent Dewynters promoting the first week of box office sales for 'Spamalot', the musical adaptation of 'Monty Python and the Holy Grail'.
The six-figure deal will see people wanting to buy tickets to 'Spamalot' on the first day having to produce a copy of Tuesday's Evening Standard. On the same day, the Standard Lite will come wrapped in a 'Spamalot' cover designed by Idle, who wrote the book and co-wrote the music and lyrics for the show.
After the first day of sales, the Evening Standard will carry the phone number of the only ticket line where tickets can be purchased up until Saturday February 25. The campaign will also include vendor billboards and advertising throughout the week in the paper.
Nick Heaton, head of arts and entertainment at the Evening Standard, said that the campaign would stand out from other media clutter.
"The Standard Lite wrap using materials designed specially for us by Eric Idle will give this campaign additional flair. The wrap is unique to the Evening Standard and allows advertisers to utilise all four outside pages of the paper," he said.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
_1.jpg)
.jpg)
