Nixon, who stepped down as chief executive of MoneySupermarket.com in February after netting £100m following its flotation in July 2007, hopes that the site will attract people to write reviews in return for a share of any revenue generated by readers who buy holidays on the back of the review's recommendations.
It is targeted at all holiday-takers as well as hotel concierges and ski guides. As well as writing reviews, contributors will also be expected to add videos, pictures and links.
Nixon is setting up the venture out of his own fortune and hopes that it will become one of the ten most popular British travel sites within a year and will turn a profit within two years.
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