The activity, which breaks today (Wednesday) and runs for six weeks, is the company's first TV campaign. It will be followed at a later date by work for sister site travelsupermarket. com, also created by Doner Cardwell Hawkins.
The work is designed to position moneysupermarket as the ultimate virtual store. The ad shows a couple shopping for car insurance as aisles of products revolve around them.
The execution for travelsupermarket shows the same couple searching for a weekend in Barcelona.
In 2004 Moneysupermarket posted a 60% increase in sales, as its pre-tax profits rose to £15.9m. Chief executive Simon Nixon paid himself a dividend of about £5m.
The site, which generates 3m hits a month, is seen as one of the few successes of the late-90s dotcom era. It is believed Moneysupermarket is looking to build its brand ahead of a possible flotation on the stock exchange.
Last April the company underwent a revamp, which saw its financial, travel and insurance sites move to a single homepage. It also hired technology provider Online DM to handle its e-marketing. The company targets its 900,000 subscribers with about 30 campaigns a week.
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