±±¾©Èü³µpk10

Disneyland Paris has ended its seven-month search for a marketing

chief for UK and Ireland by poaching Mondex International’s head of

marketing Mark Gordon.

Gordon replaces Bill Jones as managing director for marketing and sales,

UK and Ireland.

Jones left the theme-park operator last November to join the IT industry

after becoming frustrated at working for an organisation run from

Paris.

Gordon started his career at International Leisure Group, which owned

Intasun Holidays and Air Europe.

He left after five years to join the marketing department of electronic

airline reservation system Galileo in 1988.

In 1994, he moved on to Mondex International as head of marketing.

Gordon confirmed his appointment but declined to comment on his future

plans. ’It’s one of the world’s greatest brands and it’s a unique

product in Europe.’

In 1996, Disneyland Paris had 11.7 million visitors, including 2.6

million from the UK, double the number for the previous year.