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Mondelez International has released a follow-up to its "Keith" campaign for Cadbury that aired last year. The spot introduces Keith's co-workers, matching their personalities with the different-flavoured chocolates available. It begins with Keith miming to Yes Sir, I Can Boogie by Baccara; but, as he spins in his chair, a colleague takes over and the new personalities are introduced. All seven move out into the main office while on their chairs as they sing and dance. The ad was created by Nick Bell and directed by Rob Leggatt through Knucklehead.