The five-strong unisex range will launch next week, supported by an in-store and online campaign from 4 August and London Underground billboards from September.
Created by Fitch, the campaign features stylised elements that build on the provenance of ingredients in each fragrance.
The "bold" creative marks a departure for the brand, which has traditionally focused on its classic luxury image, said the agency.
Rachael Swindlehurst, Molton Brown's head of global marketing, said the ads succeeded in "capturing the spirit and energy of the revitalised" brand.
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