Incumbent, Aegis Media's Vizeum, will compete against WPP's MediaCom and Mindshare and Publicis Groupe's Zenith Optimedia for the media business which includes drink brands Carling, Grolsch and Coors Light.
Omincom's PHD and at least one other undisclosed agency failed to make the cut, in a pitch process being handled by ISBA.
ISBA will continue to broker the pitch process, with an appointment expected to be made by the end of November 2009
In the 12 months to 31 May, Molson Coors spent £11.6m on media according to The Nielsen Company, the bulk of which went on outdoor (£5m), followed by TV (£4.2m) and cinema (£1.7m).
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