The 29-year-old 'I'm a Celebrity... Get Me Out of here!' star features in the campaign, wearing only strawberries to mark the start of the British Strawberry season.
Anderton said: "Berries have always been an essential part of my diet."
British Summer Fruits consists of six marketing companies that collectively represent 92% of all the British grown soft fruit supplied to supermarkets.
The British strawberry market in 2005 was worth 拢157m, with an extra half-a-million health-conscious British households adding berries to their shopping baskets.
Anderton, who earlier this year appeared in a Buycosmetics.com ad campaign, is also reported to be writing her autobiography, which will explore her years as a cocaine addict and allegedly reveals a secret affair with a celebrity.
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