Mobile Promotions wins Tuborg festival contract

Logistics and brand support specialist Mobile Promotions has won a contract to brand Tuborg's series of festival bars this summer.

Mobile Promotions wins Tuborg festival contract
Mobile Promotions wins Tuborg festival contract

The contract, which started at the Download festival and will finish at Reading and Leeds on August Bank Holiday, covers 11 events in eight different sites.

Mobile Promotions will be branding 40 bars for the lager brand, with more than 1,000 metres of branding material.

"As we have taken on the beer sponsorship of multiple beer tents at a huge number of festivals this year, we brought in Mobile Promotions to handle the branding for each tent," explained Tuborg and Holsten assistant brand manager Chris Thornhill. "It is a great logistical resource, making sure that each event is delivered seamlessly."

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