Revenues in November and December for national are forecast to be down 12%.
Digital revenues were up 23%, with the full year expected to be up by a similar amount.
STV-owned cinema sales house, Pearl & Dean's revenues were down 11%, although November and December is expected to be up 28% after winning the Showcase cinema contract, which boosted its market share by a third to 34%.
STV predicts a stronger performance for regional sales across 2009, as that is an area not constrained by CRR. However, national airtime sales are likely to remain tough, with the whole market down 6%.
The group has also reshuffled its senior management team, appointing Anmar Kawash, previously director of strategy and planning, to the role of chief operating officer.
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