The competition-standard rally car is popular with a young male audience and Mitsubishi has partnered with MaxPower, FHM, Maxim and Evo Magazine to push editorial and advertising. The sites developed and filmed creative content to push the car.
Alongside banners, Skyscrapers and homepage brand placements, visitors will be able to take a 360-degree virtual tour of the car's interior.
Prospective buyers can tilt the images up and down or zoom in for a close-up, and then buy at a discount.
The eight-week campaign includes ads run across motoring destinations like AOL Motoring, and Ask Jeeves Motoring.
Domino Solutions did the creative, with media planning and buying by Manning Gottlieb OMD.
Dan Hills, online account manager at Manning Gottlieb OMD, said: "The Lancer Evolution VIII campaign will be one of the most integrated online campaigns that Mitsubishi has run to date, but at the same time it is a highly targeted campaign that focuses on those drivers who take their cars seriously."
Kate Woodward, marketing communications manager for Mitsubishi, said: "For Evo, in particular, it's a very male dominated environment and online is a way we can talk to this audience in a clearly targeted way."
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