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Mitsubishi has released a TV spot pushing the ASX car model. Africa created the ad, in which two people - a man who turns everything he touches into dirt, trees and other natural materials, and a woman who turns everything into urban, man-made materials – race around a city transforming everything in their wake. It is only when they get to the ASX that they find their powers useless, because the car is both off-road and urban. The work was written by Marcos Almirante and Ricardo Franco, art directed by Estefanio Holtz, Marcio Kota and Fernando Lyra, and directed by Alaska through Fat Bastards.