LONDON - Mitsubishi Motors has signed a sponsorship deal with ITV's You've Been Framed to launch on 31 January.
The creative behind the slot shows the filming of the idents seemingly going wrong. A family of four is seen with a mock film crew but each time the filming is interrupted by something comical.
Twelve idents have been produced by Golley Slater and the media buying account was handled by Manning Gottlieb OMD.
The partnership with focus on the Grandis and Outlander models, both are marketed as family cars.
Mitsubishi has in the past sponsored ITV documentaries.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
_1.jpg)
.jpg)
