Mitchell Patterson Grime Mitchell is the latest agency to advertise
the Sodastream fizzy drinks dispenser after a string of false
starts.
A TV campaign, backed by a budget of pounds 2 million to pounds 3
million, is to break in the summer following a product revamp and a
broadening of the drinks range.
Geers Gross and Publicis have tried to establish the Sodastream name in
the past. But Andrew Mitchell, the Mitchell Patterson managing partner,
said: ’Sodastream is a product whose time has come.’
The announcement of the appointment - made without a pitch - comes after
nine months of work by the agency on the development of the brand. It
will handle the business in tandem with the media independent, John
Ayling and Associates. Mitchell Patterson also joins the roster of
Cadbury Schweppes, which bought Sodastream in 1985.
Crispian Harrod, Sodastream’s marketing manager, said: ’We are now ready
to propel the brand on again.’
For Mitchell Patterson, the appointment fills a hole in its client
portfolio left by Hero, the soft drinks manufacturer which killed off
its premium brands last year to concentrate on own-label.
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